Business Teardown Newsletter
We take one business
apart every Tuesday.
Where the revenue actually comes from, which channel is doing the work, what the margins look like after the ads are paid for, and the one move you can copy this week. Six minutes, no fluff.
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12,400 Founders and operators
41 Teardowns published
6 min Average read
INSIDE EVERY ISSUE
Five layers, one business.
Same five layers every week, so you can compare a $40k side project against a $40m company without changing lenses.
The revenue model
What gets charged, to whom, how often, and what happens the month someone stops paying.
The acquisition engine
The one channel carrying most of the growth, and the three that people wrongly credit.
Unit economics
Cost to acquire, gross margin, payback window, and the number that decides whether it scales.
The defensible part
Why a well funded copycat still stalls, and where the business is genuinely exposed.
Your blueprint
One page you can apply to your own business before Friday. Steps, not theory.
The next teardown
goes out Tuesday.
Join 12,400 founders and operators who would rather read the blueprint than guess at it.
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